hi ~ hola ~ नमस्ते ~ ਸਤਿ ਸ੍ਰੀ ਅਕਾਲ

👋 I’m Jasmine, a dynamic digital designer and creative strategist with a background in linguistics. My approach to solving problems is shaped by my interest in the intersection of technology with systems design, social communities, and behavioral psychology. Elegant typography and sophisticated use of color drive my visual design style.

After a decade working on design and business strategy with technology startups while being an active participant in the Atlanta art scene, I created GULCH Magazine. As an independent print publication archiving Atlanta visual arts and culture, our work with GULCH centers on building community, exploring the economics of the city’s art ecosystem, and highlighting how the arts can bring both joy and resistance.

Outside of GULCH Mag, I also do a limited amount of creative and design consulting with early-stage tech companies, small businesses, and creatives, helping to grow their audiences through imaginative branding and iterative product design. Learn more 👉 here.

 
 

My Design Principles

🔎 Lead with curiosity, not assumptions.

✨ Focus on how to make it possible, not why it’s impossible.

💕 Emotions rule behavior—not logic.

🤌 Never underestimate the power of simplicity and clarity.

☁️ Work really hard, but don’t forget to daydream.